Keyword Match Types Examples

Unless you specifically set your keywords to exact match or phrase match they ll stay broad match.

Keyword match types examples. Bing ads and google adwords have three different keyword match types. There are 4 different keyword match types in adwords. The keyword swim team will match the query swimming team. The keyword luxury resorts will match the query luxury resort.

The broad match keyword match type is the default on both platforms. The first type of match type is the phrase match and includes all relevant keywords that include your main keyword in the same order. For every keyword added to your google ads account it is possible to choose one of five different match types. The keyword hawaii vacation will match the query hawaii vacaton.

Some examples would be. Broad match broad match modifier phrase match and exact match. For example if you use broad match on luxury car your ad might be displayed if a user types luxury cars fast cars or luxury apartments google may also match your ad to queries using synonyms for example your ad might display when someone searches for expensive vehicles which doesn t include any of the terms in your keyword. The phrase match keyword bike shop would only match to keywords that have the words bike shop right next to each other without any terms in between.

Exact phrase broad broad match modifier or negative. If you ve dabbled into setting up your own google ads marketing campaign you have most likely come across the four ppc keyword match types. For example if your primary keyword is ppc management then your advert will be triggered by keywords with that phrase in it. The keyword swim team will match the query swimming team.

Local bike shop bike shops in washington. Each match type has its own advantages and disadvantages and it s incredibly important to understand the circumstances in which you should use one and not the other. The keyword hawaii vacation will match the query hawaii vacaton. Examples of the types of close variations that are considered include.

Example bike shop matches. The keyword luxury resorts will match the query luxury resort. Both platforms also have the option to add negative keywords to your campaigns which we ll also address in this section. What are my keyword match type options.

Contrary to positive keyword match types negative broad match is the most restrictive option for negative keywords. The search terms can have additional words before or after the phrase bike shop. Simply put a match type assigns parameters for each keyword to control how relevant an internet user s search query must be for google to show your ad in the results. The match type determines how narrow or broad a search query will match to a keyword in your google ads account.

Broad match broad match modifier phrase match and exact match.